BackNote to readers
Note to readers
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Dear Reader,
Thank you. Mint is now three years old. The latest edition of the Indian Readership Survey says Mint is the country’s second most read business paper, after The Economic Times (which, to be fair, is far ahead) but ahead of the Business Standard, The Hindu Business Line, and The Financial Express. It is also India’s No. 1 media brand according to a survey done by Pitch magazine that rated publications and TV channels on several parameters, including how well the sales team sold the product, and the kind of audience delivered by the product, so thank you (too) advertisers.
That’s a fine progression of numbers and no one could ask more of a paper that remains a start-up—in spirit as well as age. In days (and years) to come, we will continue to give you more of what makes Mint unique—best-in-class offerings in the personal finance (Money Matters), news-you-can-use (Business of Life), and weekend magazine (Lounge) areas; credible and objective reporting; excellent narratives; in-depth investigations; as well as the courage to take on subjects not considered apt for a business paper or issues that are too controversial to be covered. Between the paper, the mobile phone offering (Mint Mobile), the website (livemint.com) and our online video offering (Mint TV), we will also try to match your needs for news, views, and analysis across media. And we will do all this without deviating from our code of conduct.
Thank you for choosing to read Mint, and do continue to send your feedback to feedback@livemint.com, or to me directly at sukumar.r@livemint.com
R. Sukumar
Editor
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