Daimler Chrysler India Ltd (DCIL), the wholly-owned subsidiary of Daimler Chrysler AG, plans to take on India’s largest truck maker Tata Motors with a competitively priced offering.
The truck could be from the stable of Mitsubishi Fuso Truck & Bus, a Japanese firm in which DaimlerChrysler owns an 85% stake, said a source, adding that the truck would have a load-carrying capacity of five tonnes. Apart from this, DCIL, said the source, would also launch a premium truck. He added that the first truck would be launched by the end of 2008.
A team from DCIL’s trucks division has been meeting vendors across India and the company is road-testing a few Mitsubishi Fuso trucks. DCIL’s managing director and CEO Wilfried Aulbur declined to comment. “I will not be able to comment on the issue at the moment,” he told Mint. “We’re moving slowly in the truck business because we want to be sure we have the right trucks to meet the requirements of the market.”
The premium truck will have a load-carrying capacity of seven to eight tonnes, sport the Mercedes-Benz brand, and be exported to Brazil and other markets, besides being sold in India, said a DCIL executive. Both trucks will be manufactured at DCIL’s new factory at Chakan, near Pune. Last year, DCIL acquired 100 acres of land at Chakan to build a new facility that is bigger than its existing passenger car factory in Pune. Cars too, will me made in the new facility starting 2008-09, said Aulbur. He said work on the Chakan plant will start soon.