With its announcement of a forthcoming full-fledged operating system (OS), Google has finally taken the battle of the tech giants right to Microsoft’s front door. Traditionally content to deal with Web services, this will be Google’s first real attempt to hit where it will hurt its competitor most. Microsoft continues to dominate the OS market with around 90% share, but recently suffered its first drop in quarterly sales in 23 years.
Promising integration with the Web and fast user experience, Google’s new OS will appeal to anyone looking for a faster, less processor-intensive alternative to Windows.
But don’t count out Microsoft. Late last year Google announced its own browser, Chrome. Launched to much fanfare, Chrome is languishing in fourth place in the global browser market with a share of less than 2%, while Microsoft’s Internet Explorer leads with 70%.
When it comes to software, the Web geniuses at Google can still afford to learn a trick or two from the veterans at Redmond.