New Delhi: Sony India Pvt. Ltd has launched its gaming console PlayStation 3 (PS3) in India, five months after it was launched in international markets, and nine months after rival console Xbox360 was launched in India by Microsoft Corp. India Pvt. Ltd. The console is priced at Rs40,000, double the XBox360’s price.
The PS3 won’t have an ad campaign because “everyone knows what the PlayStation stands for,” said Sony India managing director Masaru Tamagawa. The PS3 has sold about 2.5 million units in other markets. According to a report by audit firm KPMG, the current size of the gaming industry in India is $100 million (Rs410 crore). Consoles account for around 20% of this. A report by the Federation of Indian Chambers of Commerce and Industry and audit firm PricewaterhouseCoopers says the growth in the industry will be mainly fuelled by mobile and Internet gaming since consoles are expensive.
An executive at Microsoft said the sales of its Xbox360 had been “phenomenal” in the past nine months. “The Indian market has been one of the fastest growing, globally,” said Microsoft country manager, entertainment and devices division, Mohit Anand. He didn’t think the PS3’s launch would hurt XBox sales because of the price difference, but would rather help the market to grow.