New Delhi: An Indian netizen is hitting the search button on an average 51 times during a month, but this puts them only at the last position among the top 10 countries of Asia-Pacific in terms of intensity of online search.
According to the latest ranking of top internet search figures for Asia-Pacific released by internet traffic tracking firm comScore, Koreans have topped in terms of online search intensity with an average of 102.8 searches per searcher during the month of July.
“Searchers in Korea exhibited the heaviest search intensity with an average of 102.8 searches per searcher during the month, followed by Australia (102 searches per searcher) and Japan (100.8 searches per searcher),” comScore said.
India has ranked after Korea, Australia, Japan, Singapore (91.2), New Zealand (87.2), Hong Kong (81), China (76.6), Taiwan (74.8) and Malaysia (64.2) on search intensity ranking.
India’s score of 51 searches per searcher is even lower than the overall average of 80.7 for the Asia-Pacific region.
However, the figures might increase after taking into account traffic from the public computers. The comScore data has been compiled by taking into account all unique internet users aged 15 and above from their home and work computers and it excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
However, India fares much better in terms of the number of people searching something on internet as well as in terms of the number of such searches.