San Francisco: Yahoo! on Tuesday began weaving real-time Twitter messages into its search results and said tweets will migrate to its other online properties later this year.
“The information in one single tweet can travel light-years farther with this Yahoo! integration,” Twitter co-founder Biz Stone said in a statement.
“Tweets in more places brings relevance where and when you need it most,” Stone said.
“A partnership with Twitter will let Yahoo! integrate the popular microblogging service into its online network used by more than 600 million people worldwide,” said Yahoo! consumer products group vice-president Bryan Lamkin.
“We’re turning the key to the online social universe you will find the most personally relevant experiences through Yahoo!,” Lamkin said, trying to capture the significance with Twitter’s trademark 140-character message limit.
“We’re also simplifying people’s lives by bringing their social worlds - and the world - together for easy access.”
People will be able to access their personal Twitter feeds across Yahoo! properties including its free email and homepages.
Yahoo! pages such as news, finance, entertainment and sports will serve up real-time public Twitter results. The feature went live in Yahoo! search late on Tuesday.
In October, Microsoft began integrating Twitter messages into its internet search engine Bing and arch rival Google announced a deal to do the same.