Traditional greeting cards hold sway as popularity of E-cards dips

Traditional greeting cards hold sway as popularity of E-cards dips
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First Published: Sun, Jan 20 2008. 01 49 PM IST
Updated: Sun, Jan 20 2008. 01 49 PM IST
PTI
New Delhi: Use of e-cards has touched a new low this season, reason being high congestion during peak hours and the involvement of various virus threats which made users take to traditional form of sending greeting cards.
“Greeting cards are better form of expressing emotions than e-cards. Technology has expanded the ways people connected but has not replaced the use of these cards,” said Hallmark Cards spokesperson Kristi Ernsting.
“Over 6.4 billion greeting cards are exchanged in the US per year, compared to 300 million e-cards. To put it in another way, some 20 traditional cards are sent for every one e-card,” the spokesperson said.
In India, users often preferred greeting cards over e-cards on the eve of any occasion, said Youhgn Aria of Archies Gallery.
“It is the time when people want variety to express their special feelings,” he said, adding, the use of greeting cards has gone upto four to five times as compared to e-cards.
Over the last couple of years, there has been a 25% decline in sales of greeting cards, although cards meant for special occasions have witnessed a dramatic rise, said Jagdish Chand, owner of brand “Relations”.
However, everybody is not convinced with these statistics defending increase in the use of traditional wishes.
“Customers want change, variety, personalized card without spending much time and money. It could only be possible through online wishes,” said Parivartan Kukreti, manager, 123 Greeting cards, an online greeting site.
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First Published: Sun, Jan 20 2008. 01 49 PM IST
More Topics: Greetings | e-card | Archies | Technology | Tech News |