Bangalore: Nokia Oyj, the world’s largest phone maker, has set up a studio in Bangalore to design new mobile phones for customers in India and other countries, as the Finnish giant increases its focus on one of the fastest growing mobile markets globally.
Nokia, for which India is the third largest market after the US and China, is partnering local?design?house,?Srishti School of Art, Design and Technology to set up the studio.
The?‘satellite’?studio, the first outside?of ?Espoo, ?Finland, where Nokia is headquartered, will focus on research into colour and material trends and also how phones could be better used to access the internet.
“It offers humungous opportunities for Indian designers. It is not just in phone design, but it can be for accessories, packaging and in retail marketing,” said Satish Gokhale, principal designer and chief executive officer of Design Directions Pvt. Ltd, in Pune.
Nokia has an agreement with Srishti for two years, but both companies declined to comment on investments.
The Finnish major, which has a manufacturing plant in Chennai, is the market leader in mobile handsets in India. It employs 300 designers currently and plans to open similar satellite studios in London, and in Rio de Janeiro this year.