Singapore: Internet giant Yahoo! on Tuesday expanded its mobile platform in the Asia-Pacific region in a bid to attract users who prefer to access the web from their phones instead of computers.
Yahoo! Mobile is now available in Australia, Malaysia, Singapore and Taiwan as well as Argentina, Brazil, Italy, Mexico and Spain, company officials announced at the CommunicAsia 2009 trade fair in Singapore.
Featuring customisable home pages and localised content, Yahoo! Mobile can now be accessed on over 400 mobile devices, a company statement said.
“With products like the new Yahoo! Mobile, we’re invigorating the mobile industry and creating consumer demand for compelling Internet services across a variety of mobile platforms,” David Ko, senior vice-president of Yahoo! Mobile, told a news conference.
Matthias Kunze, managing director for Yahoo! Mobile Asia-Pacific, said that in Asia, “it’s more likely that new users of the net will be on the mobile phone instead of the PC.”
Yahoo! Mobile is now available in 17 countries across Europe, Asia and the Americas, and additional localised versions are expected to be launched over the next several months, the company said.
It was earlier rolled out in the United States, Canada, Britain, Germany, France, India, Indonesia and the Philippines.