Ahmedabad: Nasdaq listed Rediff will offer its customers the facility to communicate in 22 different regional languages, from January 2009, company officials said.
“After extensive study we found that regional languages are coming up on the internet in a big way. We will also be offering our customers the facility to communicate in 22 different regional languages soon,” Founder and CEO Rediff Ajit Balakrishnan told reporters on sidelines of 8th International Entrepreneurship Forum at MICA.
“For traffic signals one uses English language as per the US convention, but to communicate with friends people use multiple languages,” Balakrishnan said, adding atleast two new portals of Rediff offering facility to communicate in Gujarati language are in the pipeline.
Talking about paradigm shift of internet users towards mobile, Balakrishnan said “Out of the 2 million customers in the US 80% have moved to mobile phone version of Rediff.”
Speaking on emerging challenges in digital enterpreneurship, Balakrishnan said “In this era, algorithim based voice to text conversion technology is a big challenge to understand.”
“The voice to text conversion technology will be there all over in another 3 to 7 years. An accuracy level of 90% using algorithim based voice to text technology has been achieved for news readers, while 70% for other kinds of dialects,” Balakrishnan said.
The call centre business will face stiff competition from this technology, he added.