LONDON: In a break from Formula One tradition, the Honda team will replace advertising and sponsor logos on its race cars with an image of the Earth.
Honda announced the change on 26 February as an effort to “raise awareness of environmental issues facing the planet”.
“Climate change is probably the single biggest issue facing our planet and F1 is not immune from it,” Nick Fry, CEO of Honda’s team, said in a statement.
“On the contrary we believe that F1, with its huge global profile and cutting edge technology, can play an important role in not only highlighting the issues but also playing our part in developing solutions,” he said.
Under the agreement, members of the public can get their names on the RA107 cars by making a pledge to website www.myearthdream.com. The names will be in pixels that make up the image of the Earth.
They can be viewed by microscope on the car and the website, which launches on 27 February.
The RA107s, driven by Jenson Button and Rubens Barrichello, are the product of a 10-month development program by Honda.
Honda bought the BAR team from British American Tobacco two years ago, had cigarette brand Lucky Strike as its title sponsor in 2006.