New Delhi: Online job site Monster.com, owned by Monster Worldwide Inc. and ITC Ltd. which owns internet based service chain for farmers, e-Choupal, have together launched a website aimed at rural job market called “Rozgarduniya.com”. The site is currently available in English and Hindi and can be accessed at e-Choupals in 4 states — Madhya Pradesh, Maharashta, Uttar Pradesh and Rajasthan. The company plans to extend this to all the e-Choupals soon.
“We spoke to some big employers over the last 12 months and we got amazing feedback. They have huge expansion plans in the rural areas. So there was a void and we wanted to be the first mover”, Sanjay Modi, managing director (India, Middle-East & South Asia), Monster.com said.
The revenue model is subscription based which the employers will pay. For job seekers the site is free. Both the companies would share the revenue though they refused to give details of the revenue sharing agreement. Every application will be rooted through an e-Choupal Sanchalak, the farmer who mans the kiosk, and thus only a rural job seeker will be able to use the service. The employer can be based out of any location. Right now the site has few job listings but within 3 weeks the company says the site will have about 150 of these. Sanjay adds that the employers that they’ll be targeting in the first phase include security agencies, logistics and supply management, FMCG, pharmaceutical, banks, insurance, telecom infrastructure and highway infrastructure companies.