Accenture report forecasts technology for people, by people

Accenture identifies five emerging technology trends that are essential to business success to power digital economy


The Accenture report states that we are beginning to see the emergence of technology for people, by people—technology that seamlessly anticipates our needs and delivers hyper-personalized experiences. Photo: Mint
The Accenture report states that we are beginning to see the emergence of technology for people, by people—technology that seamlessly anticipates our needs and delivers hyper-personalized experiences. Photo: Mint

New Delhi: People hold the power to shape and apply technology to create positive change, improve lives, and transform business and society, according to Accenture Technology Vision 2017, the annual technology report from Accenture.

The theme of this year’s report, Technology for People, is a call to action for business and technology leaders to actively design and direct technology to augment and amplify human capabilities.

The report states that we are beginning to see the emergence of technology for people, by people—technology that seamlessly anticipates our needs and delivers hyper-personalized experiences.

Graphic: Prajakta Patil
Graphic: Prajakta Patil

Accenture identifies five emerging technology trends that are essential to business success in today’s digital economy:

AI is the new UI: Artificial intelligence (AI) is coming of age, tackling problems both big and small by making interactions simple and smart. AI is becoming the new user interface (UI), underpinning the way we transact and interact with systems. Seventy-nine per cent of survey respondents agree that AI will revolutionize the way they gain information from and interact with customers.

Design for humans: Technology design decisions are being made by humans, for humans. Technology adapts to how we behave and learns from us to enhance our lives, making them richer and more fulfilling. Eighty per cent of executives surveyed agree that organizations need to understand not only where people are today, but also where they want to be—and shape technology to act as their guide to realize desired outcomes.

Ecosystems as macrocosms: Platform companies that provide a single point of access to multiple services have completely broken the rules for how companies operate and compete. Companies don’t just need a platform strategy, they need a rich and robust ecosystem approach to lead in this new era of intelligence. Already, more than one-quarter (27%) of executives surveyed reported that digital ecosystems are transforming the way their organizations deliver value.

Workforce marketplace: The number of on-demand labour platforms and online work-management solutions is surging. As a result, leading companies are dissolving traditional hierarchies and replacing them with talent marketplaces, which in turn is driving the most profound economic transformation since the Industrial Revolution. A case in point: 85% of executives surveyed said they plan to increase their organization’s use of independent freelance workers over the next year.

The uncharted: To succeed in today’s ecosystem-driven digital economy, businesses must delve into uncharted territory. Instead of focusing solely on introducing new products and services, they should think much bigger—seizing opportunities to establish rules and standards for entirely new industries. In fact, 74% of the executives surveyed said that their organization is entering entirely new digital industries that have yet to be defined.

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