San Francisco: The social-networking Internet site MySpace on Friday announced a system that prevents users from re-posting video clips that have been removed from the website at copyright-holders’ request.
The new copyright technology, called “Take Down Stay Down”, is alerted upon a copyright owner’s request to remove a video clip, takes a digital fingerprint of the video and adds it to a copyright filter that prevents uploading again on Myspace users’ personal pages.
“We have created this new feature to solve a problem that has long frustrated copyright holders and presented technical challenges to service providers,” said Michael Angus, executive vice president for Fox Interactive Media.
The move aims to “prevent copyrighted content from being reposted by the same or a different user after it has been taken down by the copyright owner,” Angus said in a statement.
Fox Interactive Media is a division of NewsCorp, which includes MySpace among its media holdings.
The technology is offered to copyright owners free of charge, MySpace said in a statement.
The move comes as the video-sharing site YouTube faces a pile of legal complaints for user-provided videos at odds with cultural tastes, political agendas or copyright concerns.
Entertainment giant Viacom is demanding one billion dollars in damages from YouTube for posting Viacom-copyrighted material and a filtering system for pirated content.