Reverse outsourcing in Indian animation

Reverse outsourcing in Indian animation
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First Published: Sun, Apr 01 2007. 12 49 PM IST
Updated: Sun, Apr 01 2007. 12 49 PM IST
PTI
Chennai: With several home-spun projects at its disposal, India’s animation industry has come of age and could even resort to “reverse outsourcing” to fill up a talent gap.
“Until recently, Indian companies had been relying on production works outsourced by giants like Disney, Paramount, Imax or Sony. Now they are confident of taking up pre-production, production, and even post-production on their own,” Sumathi Sreedharan, director of Chennai-based Pentamedia Graphics, told PTI.
Having released around 10 films independently, including “Hanuman,” “Little Krishna,” “Ramayan,” “Pandavas,” “Legend of Buddha,” “Ali Baba” and “Son of Ali Baba”, more than a dozen big animation houses in the country have many more projects at their disposal, she said.
According to K Chandrashekaran, creative director of Thiruvananthapuram-based Toonz Animation, the Rs seven-crore success of “Hanuman,” which was released in 2005, had proved that Indian audience was “grown up” for a full-length animation film.
But the industry, which faces a shortage of professionals, could go in for reverse outsourcing, he said.
The cost of producing a half-an-hour animated programme in the US and Canada would cost approximately $2,50,000 to 4,00,000 and $1,20,000 in South Korea and Taiwan, whereas in India it would be much lesser, at an estimated $60,000.
“Though India has an edge over other countries with regard to cost factor, due to the deficit in our talent pool, production could be outsourced to countries like the Philippines, Malaysia and Taiwan”, he said.
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First Published: Sun, Apr 01 2007. 12 49 PM IST
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