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3D films gaining prominence in India after ‘Avatar’ success

3D films gaining prominence in India after ‘Avatar’ success
PTI
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First Published: Wed, Mar 17 2010. 07 44 PM IST
Updated: Wed, Mar 17 2010. 07 44 PM IST
Mumbai: Success of James Cameron’s 3D epic “Avatar” is encouraging more and more Indian filmmakers to try out 3D films.
Rajesh Mishra, CEO, Indian operations UFO Moviez India Ltd said that technology providers like his company are in the process of implementing 3D compliant projection systems.
He said 2,500 of the total 13,000 cinemas in India are digitalised.
“In the next three years, there is likely to be 50% digitalisation,” he said.
“We feel there is scope for fantasy and action genre movies to be shot in the 3D format. Lot of 3D films are in the planning stage,” Mishra said.
At present, UFO Moviez has tied up with 200 multiplexes and 500 single screens across the country to screen IPL matches.
“We are working on the logistics to showcase the semi-finals and finals in 3D format for an immersive experience. The ticket rates would be slightly higher..about Rs 30 to 40 more than the current prices,” Mishra said.
UFO Moviez has set up a stall at the ongoing FICCI-FRAMES conference to showcase their 3D technology.
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First Published: Wed, Mar 17 2010. 07 44 PM IST