Yahoo’s executive vice president and chief products officer Blake Irwing, is confident that Yahoo is well placed to give users a uniquely personal and meaningful web experience. “Everyone knows what users want and where they want to go with their future,” he says. “The overall web experience is not personal, though mail is personal, facebook is personal and so on. Users are looking for meaning, they want to communicate with those they care about, and access content they care about.”
Whether it is Yahoo, or Google, or Microsoft, companies know what users want. But each one’s asset base is different, the strengths are different. Based on our strengths and assets, it is a race to get there. And Yahoo, with its unique strengths and insights, its brand recognition, its deep research knowledge, and content technology is well placed to give customers what they want they are saying, know me, care about me, and keep me safe.