Mumbai: Publicis Groupe has announced rebranding of Solutions, the India and Singapore-based marketing services arm of Publicis Groupe, as Solutions | Digitas. This strategic development marks the next step in the international deployment of the Digitas global network.
This new entity will leverage Solutions’ regional leadership with Digitas’ global reach and business development resources. Under the new structure, Solutions | Digitas will be led by Solutions’ founders, Srikant Sastri, managing director, and Kanika Mathur, director and president. The two will report in to Alan Rutherford, CEO of Digitas Global.
Solutions | Digitas will continue to service Solutions’ existing clients as well as offer Indian services to global clients. The new company will develop its Prodigious division, a stand alone Digital Asset production company, servicing the Groupe’s agencies and its clients. With headquarters in New Delhi, it will operate in six cities in India (Mumbai, Bangalore, Chennai, Hyderabad and Kolkata) as well as in Singapore.
Since joining Publicis Groupe early last year, Digitas has expanded into the United Kingdom, Greater China including Hong Kong, Japan and France. This would strengthen the company’s presence in Asia, while reinforcing its commitment to expand digital into emerging markets, and to grow digital market share across the globe.