Hyderabad: IT major Satyam Computer Services has launched the Integrated Digital Media Framework (IDMF), a solution accelerator for content producers to increase monetisable opportunities.
IDMF was launched on the sidelines of IFRA Expo 2007 in Chennai, a Satyam release said here on 5 September.
“IDMF is a transformational framework for media companies worldwide to improve the way content is re-used by producers and consumed by consumers. The main focus of IDMF is to increase Return-on-content for its customers,” said Satyam senior vice-president, Media and Entertainment, Kevin English.
“IDMF is not a product, it is a combination of several intellectual properties (IP) of Satyam which are in the process of getting patented, and hence a framework, where several technologies from partner companies have been used underlying the IPs that Satyam has developed,” he said.
“We are looking at increasing our revenues in the Media and Entertainment and Covergence businesses to be a function of the values that we create for our customers,” he added.
Media and entertainment segment is one of the fastest growing verticals for Satyam. Satyam has made pro-active investments in the media domain, convergence solutions and services, as well as in together with technology solution labs, the release added.