BackHCL signs up with Manchester United
Firm will set up United Xperience Lab, at the Old Trafford stadium
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New Delhi: India’s fourth largest software services exporter HCL Technologies Ltd on Wednesday said it has entered into a partnership with Manchester United Football Club.
Under the partnership, HCL and Manchester United will work together to explore and unveil a number of digital initiatives to transform the experience of the club’s 659 million global followers, the company said.
To begin with, the Noida-headquartered firm will set up a state-of-the-art experience zone, United Xperience Lab, which will be housed within the Old Trafford stadium in Greater Manchester, England. It will be the seventh such lab across the world.
Within the lab, HCL and Manchester United will explore ways to use technology to create a unified fan experience.
“Our partnership with HCL is a first for Manchester United. With the introduction of the United Xperience lab at Old Trafford, we hope to demonstrate best practices within the industry to generate new ideas that leverage the latest technology available in the evolving digital landscape," said Manchester United group managing director Richard Arnold.
“Together with HCL we aim to develop innovative ways to connect with our fans around the world, providing a blueprint for other global organisations," he said.
“With enterprises facing an explosion of digital content and experience interfaces, there is a growing need for a partner who can orchestrate these value chains and harness them for business benefits," said Anant Gupta, president and CEO, HCL Technologies, adding that this partnership will serve as a prototype for successful digital co-innovation in any industry or organisation in the world.
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