New Delhi: Software firm Oracle on 30 August said its Seibel customer relation management (CRM) software is being used by over 1,500 Tata Motors dealers in about 1,000 dealer locations to help the company get closer to its customers .
“Siebel CRM has empowered our dealers and the company to understand our customers better, resulting in greater customer base,” Tata Motors head of CRM and DMS project K.R. Srinivasan said in a statement here.
Tata Motors, which has big sales and customer support teams across the country, decided to use an integrated dealer management system (DMS) and CRM solution to meet rising competition from global players and overcome the hurdles of a widely dispersed dealer network, Srinivasan added.
“Tata Motors’ use of leading edge Siebel analytics tools is providing better information to all of its front-line dealer personnel to improve customer service, based on a 360- degree view of customers, Oracle India, Managing Director Krishan Dhawan said in a release.
“Our customers and vehicle data is now consolidated in a single integrated system with the help of CRM. This allows us to access up-to-date customer and vehicle information in real time,” Srinivasan said.