New Delhi: Targeting five per cent marketshare by the end of FY’09, Meridian Mobile is coming up with aggressive marketing strategy including launch of eco-friendly miniature phone.
“Fly, UK-based Meridian Mobile’s brand is coming up with miniature phone, thus reducing the amount of heavy metals used. Miniaturisation means we use slimmer batteries and small accessories,” Rajiv Khanna, CEO of Meridian Mobile told PTI.
Having a turnover of more that Rs200 crore, Khanna said “We are targeting 5 per cent national marketshare by the end of FY’09”.
When asked about other tie-ups apart from recent agreement with R-Com, he said, we have been invited by Vodafone in many circles. Recently signed agreement with Brightpoint (national distributor for operators) and with other distributors in South where we are expanding to top 50 to 110 towns.
When asked about competition with leading brands like Nokia, Samsung and LG, Khanna said, “Most of our products are made in Korea with superior quality. We also bring in stylish phones with very good touch and feel with consumer experience”.
On rural initiatives and 3G, he said company would tie-up in rural segment. “We are also launching a hummer 3Gphone. Even our low-end phone would have an element of high design”.