Helsinki: Nokia Corp. on 22 January unveiled two cell phones aimed at emerging markets , its greatest growth area , and said an increasing number of people in those countries share handsets.
The two models, Nokia 1209 and Nokia 2600, will be available during the first half of the year costing approximately $50 and $95 respectively, the world’s largest cell phone maker said.
The handsets feature exchangeable covers, MP3 ring tones and multiple phonebooks. The Nokia 2600 also has a radio and a camera, and the Nokia 1209 offers up to 80 languages.
Recently, the Finland-based company has increasingly concentrated on emerging markets. It has predicted that the highest growth in the global cell phone market this year, of more than 15%, will be in the Asia-Pacific region, China, the Middle East and Africa.
In a Nokia survey, more than half of respondents in India and Pakistan said they share or would share a cell phone with family and friends. In Vietnam, the corresponding figure was almost 30%, Nokia said.
“Phone sharing is a logical trend. More and more families are purchasing a mobile phone for the entire family to use,” said Alex Lambeek, head of the company’s entry devices division.
Some 6,000 people took part in the Nokia sharing survey in India, China, Brazil, Pakistan, Vietnam, Russia and Egypt during October and November 2007.
Nokia, based in Espoo, just outside the Finnish capital, has sales in 130 countries. It employs some 130,000 people worldwide.