NPCI schemes will reward digital payments
New Delhi: The National Payments Corp. of India (NPCI) will launch two lucky draw schemes on 25 December to incentivise digital payments, as proposed by Niti Aayog. Under the schemes, poor and middle class consumers and small businesses will be rewarded for conducting cashless transactions.
Only transactions processed through Rupay cards, Unstructured Supplementary Service Data (USSD), Unified Payment Interface (UPI) and Aadhaar Enabled Payment System (AEPS) will be part of the schemes—Lucky Grahak Yojana for consumers and Digi Dhan Vyapar Yojana for merchants.
Under the Lucky Grahak Yojana, starting 25 December, every day for the next 100 days, 15,000 consumers will be awarded Rs1,000 each via a lucky draw.
“In addition to this, there will also be weekly draws where 7000 winners will win a maximum prize of 1 lakh which will also continue till 14th April,” said Amitabh Kant, chief executive of Niti Aayog.
Under Digi Dhan, the weekly prize for merchants will be up to a maximum of Rs50,000, followed by Rs5,000 and Rs2,500 as second and third prizes respectively.
“All transactions between consumers and merchants; consumers and government agencies and all AEPS transactions will be considered eligible for the incentive scheme,” Kant added.
Transactions conducted through credit cards, e-wallets, peer to peer and bank to bank transfers will be out of the ambit of these schemes.
Besides this, mega awards of a maximum of Rs1 crore for consumers and Rs50 lakh for merchants will be given out based on transactions conducted between 8 November, when the demonetisation drive started, and 13 April 2017, inclusive of both days. These awards will be announced on 14 April.
Winners will be identified through a random draw of the eligible transaction IDs to be automatically generated by a software developed by NPCI for this purpose. NPCI has been directed to ensure a technical and security audit of the same to ensure that the technical integrity of the process is maintained.
NPCI is the umbrella organization for all retail payments systems in India and is charged with the responsibility of guiding India towards being a cashless society.