Tata Motors, Microsoft ink technology collaboration deal

Tata Motors, Microsoft India announce a strategic collaboration on the technology front to make driving a more personalised experiences for the customers


The first vehicle showcasing the vision of the enhanced driving experiences will be unveiled at the Geneva International Motor show on 7 March. Photo: Ramesh Pathania/Mint
The first vehicle showcasing the vision of the enhanced driving experiences will be unveiled at the Geneva International Motor show on 7 March. Photo: Ramesh Pathania/Mint

Mumbai: Tata Motors Ltd and Microsoft India on Thursday announced a strategic collaboration on the technology front to make driving a more personalised experiences for the customers, the companies said in a joint statement.

The first vehicle showcasing the vision of the enhanced driving experiences will be unveiled at the Geneva International Motor show on 7 March, they said.

“Using IoT (internet of things), AI (artificial intelligence) and machine learning technologies, we will provide vehicle owners in India and across the world a safe, productive and fun driving experience,” Anant Maheshwari, President at Microsoft India, said.

Tata Motors CEO Guenter Butschek said at a press conference that he saw the tie-up creating new revenue opportunities for the company as car buyers increasingly look for value-added services. Reuters

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