Coimbatore: As part of its rural initiative, the public sector, Union Bank of India is coming out with a biometric smart card, like kisan cards, for the benefit of the farmers.
The card, being operated on the image of fingerprint and connected to a server, is in experimental stage and would be introduced for trial run in a village in Warangal district in Andhra Pradesh and Varanasi in Uttar Pradesh,Bank Chairman and Managing Director M.V. Nair told reporters here on 25 April.
The server would have connectivity with all the outlets, like grocery, where the farmers have transactions. The main aim to provide such a type of card was to encourage cashless transactions and also to reach the newer technology to the remotest villages, Nair said.
Depending on the success, the facility would be extended to other villages in the country, in due course, he said.
On the investment, Nair said with Rs.100 per card, the bank was outsourcing the transactions, each Rs.15, which would come down in the long run, depending on the increase in the number of cards.
To empower the rural population, the bank has also introduced a unique concept of Village Knowledge Centre, where an officer would enlighten the farmers on farm technique, better usage of fertilisers, price trend and marketing aspects.
The bank, which has opened its first biometric ATM at its Sivaganga branch, has plans to open more such ATMs across the country, Nair said.