68% of Indian businesses ready to thrive in a digital world: Microsoft study

Microsoft Asia Data Culture Study polled 940 C-Suite executives from medium-to-large companies across 13 Asian markets, including India


About 90% of respondents in India feel that data culture should be driven top down with a formalised role in the leadership team to drive successful adoption of data strategy. Photo: iStock
About 90% of respondents in India feel that data culture should be driven top down with a formalised role in the leadership team to drive successful adoption of data strategy. Photo: iStock

New Delhi: Enterprises in Asia are convinced about the need to be data-driven, but not all believe they have the right digital strategy in place, a survey found.

About 88% of business leaders in Asia agree that it is important for their businesses to be data-driven for agility.

However, 57% believe they still do not have a full digital strategy in place. In comparison, 68% in India believe they have a full digital strategy in place today. The India-specific data was shared by Microsoft on Wednesday and is part of the findings of the Microsoft Asia Data Culture Study 2016.

The study polled 940 C-Suite executives from medium-to-large companies across 13 Asian markets including India. Respondents were surveyed on their organisations’ digital and data strategy, and readiness for the digital economy.

About 90% of respondents in India feel that data culture should be driven top down with a formalised role in the leadership team to drive successful adoption of data strategy. Most business leaders felt that data culture should be led by the chief digital officer, and the chief data officer.

The study also ranks data visualisation, IoT (Internet of Things), cloud data storage, predictive data analytics and real-time analytics as the top five data capabilities that businesses will require in the next 12 to 18 months. These capabilities are clearly aligned to how they see their data culture evolving to meet their needs. When it came to leveraging IoT, Indian business decision makers are more focused on smart R&D, followed by security management, and safety monitoring as their top priorities.

The survey points out some key issues that Indian businesses need to address to realise their full potential as data-driven organisations:

1. Building infrastructure for data agility is a key imperative for Indian businesses

—89% in India agreed that they need to drive an agile data-driven business. However, they think their capabilities in infrastructure are inadequate (compared to 88% in Asia).

—62% in India said that their data is accessible across mobile devices today.

—67% felt confident that their existing data infrastructure is scalable with business growth.

—72% of respondents in India use data to predict future trends.

2. Data governance plan, data security policies and collaboration are the priorities of Indian businesses

—89% in India felt that data driven collaboration across the organisation needs to be enabled (compared to 87% in Asia).

—70% of the respondents polled in India were confident they have a clear data security policy that would prevent unauthorised leakage and threats.

—71% of the respondents in India claimed they have a clear data governance plan to guide ownership, storage and use of data.

3. Indian businesses want to create an analytical workforce

—77% respondents in India agreed on the importance of having a data-savvy workforce (compared to 84% in Asia).

—74% in India (Asia average is 42%) felt they have employees who have the relevant skills to combine data to help identify business outcomes.

—74% of organisations polled in India have invested in training to enhance their employees’ data skills.

The study thus highlighted the confluence of cloud, mobility and data is changing the way companies do business with their customers. This is resulting in new demands that make it necessary for every business to transform to a digital and data-driven business.

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