Sify signs up Big Bang Media for advertising

Sify signs up Big Bang Media for advertising
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First Published: Fri, Apr 13 2007. 11 50 AM IST
Updated: Fri, Apr 13 2007. 11 50 AM IST
New Delhi: Sify Limited, a leader in Consumer Internet and Enterprise Services in India with global delivery capabilities, announced its appointment of Mumbai based Big Bang Media as its Exclusive Internet Ad Sales Concessionaire.
Big Bang Media will be entrusted with the management of the complete advertising sales of all of Sify.com’s internet properties including Wallet Watch, Bawarchi, Khel, Samachar.com – leading NRI news portal, Sifymax.com – India’s leading broadband and video content portal as well as Sify’s innovative retail advertising product AdPlus that enables desktop advertising across Sify iWays (Cyber café chain) spread across 158 cities.
Commenting on the appointment, V Sivaramakrishnan, President Portals, Sify Ltd, said, “Sify presents a unique package to enhance customer reach not only through its popular consumer portals but also through its 3500 iWay network across 158 cities and the unique AdPlus advertising model. Big Bang Media’s rich domain experience combined with Sify’s reach will help brand ads work in an online plus an offline delivery model”.
Sify.com’s clients and media agencies will greatly benefit from this partnership as Big Bang Media’s focus will be to generate high interest and highly interactive properties, while taking the existing properties to newer highs in ROI delivery. They will create content that is interesting, interactive and customized to support this advertising inventory, ensuring an enhanced user experience on the sites.
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First Published: Fri, Apr 13 2007. 11 50 AM IST
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