Rolls-Royce CEO on India and the Ghost

Rolls-Royce CEO on India and the Ghost
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First Published: Wed, May 20 2009. 02 45 PM IST

Updated: Mon, May 25 2009. 12 06 PM IST
New Delhi: After the Phantom, Rolls Royce introduces the Ghost. (Rejoice all RR lovers!) In this edition of the playcast, we move away from the usual gambit of tech and Internet timepass to talk to Tom Purves, global CEO of RR.
Described as “a Rolls Royce you can drive everyday,” Sidin Vadukut and Samar Srivastave talk to Purves about the roll out of the Ghost and its performance last year. Purves also explains the Rolls Royce ‘bespoke programme’ which has proved popular with Indian customers.
In the show, Purves also talks of how impressed he is with Indian consumers knowledge of RR and the particular nuances of catering to an Indian market.
So, Roll baby Roll.
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First Published: Wed, May 20 2009. 02 45 PM IST