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Animation parks to generate 200,000 additional jobs by 2010: Assocham

Animation parks to generate 200,000 additional jobs by 2010: Assocham
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First Published: Wed, Nov 12 2008. 11 49 PM IST
Updated: Fri, Nov 14 2008. 05 00 PM IST
New Delhi: Setting up animation parks with hi-tech studios will make India a hub for 3D animated movies to enable domestic animation industry perform all its production activities within the country and not be forced to spend its funds in the US, Canada, Philippines, China and Malaysia for making advanced animated movies, according to a paper on “Will Indian animation industry emerge as the next knowledge destination for jobs” brought out by industry chamber, Assocham.
The suggested parks could alone generate employment opportunities for skilled animators to the extent of a minimum of two lakh in the next three years because of rising potential in the industry and a large number of trained youth ready to embark on a career in animation.
These parks will help the Indian animation industry reach a market size of over $1 billion by 2010, with a CAGR of 30%. In 2007, the animation industry’s market size was estimated at $450 million.
Key Findings
* In the absence of hi-tech studios and improved technology, currently Indian animation corporate houses are outsourcing their advanced animation work to countries like US, France, Canada, Malaysia, China
* Animation industry will be dominated by 25-30 year olds
* Dearth of quality institutions which can provide technical training has resulted in shortage of animators, visualizers, conceptualizers and 3D modellers; animated movie makers are turning to overseas studios at high costs
* There is a large gap between available courses and training needs as recognized by most animation companies in the country
*Corporates that intend to set up these parks should be accorded with a minimum 10-year tax holiday incentive with concessional rates for land allocation which should be equipped with advance technology to remove competitive threats from Asian countries like Malaysia, Philippines, China
* Shortage of skilled manpower and specialized training institutes, lack of government funding, hi-tech studios and tax incentives could impact the industry
* In the absence of hi-tech studios and improved technology, Indian animation companies are outsourcing their advanced animation work to countries like US, France, Canada, Malaysia and China
* Currently Indian animation industry employs around 9000-15,000 animators and needs additional 30,000 people; need for skilled professionals like creative animators, conceptualizers, visualizers, 3D modellers, character designers and digital effects artists who can handle multimedia software such as 3D studio Max, Maya, Tictactoon would be needed
* Indian companies have captured business of around $100-110 million which is a small pie of the $15 billion global animation industry; there is need to capture overseas markets through outsourcing and low cost of movie production
* Adoption of animation in Indian cinemas is very low; while our budget would be within a few crore of rupees Hollywood films like Spider Man need an investment of Rs100-125 crore
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First Published: Wed, Nov 12 2008. 11 49 PM IST