New Delhi: Software maker Adobe Systems Friday said it has launched an initiative such as customer education to counter software piracy in the country and will collaborate with the government and local law enforcement authorities to curb the menace.
“Our first priority is to inform and excite our customers about the power of Adobe Creative and Business Solutions. At the same, time we educate our users on Adobe licensing programs and the concept of software asset management to ensure they are working within the law,” Adobe India sales director Sandeep Mehrotra said in a statement.
The company has also formed engagements with various industry bodies working on educating companies on the importance and value of software asset management.
“Where we find flagrant violations of our intellectual property, we will take legal action against both the distribution channel and purchaser to protect our rights,” Mehrotra said.
Organisations suspected of unlawfully using Adobe software are potentially liable for both civil and criminal penalties, including payment of damages and undertaking actions to use fully licenced software only, the statement added.
According to a research conducted by the Business Software Alliance, software companies worldwide lose over $7 billion in revenue to piracy each year.