Reliance Jio pre-launch jitters: Airtel cuts 4G price by up to 80%

Bharti Airtel has slashed 4G and 3G mobile internet charges by up to 80% to as low as Rs51 per GB under a special scheme in a move to counter Reliance Jio


Airtel in July started offering up to 67% more data in existing 4G and 3G schemes, which was followed by Idea Cellular and Vodafone. Photo: Pradeep Gaur/Mint
Airtel in July started offering up to 67% more data in existing 4G and 3G schemes, which was followed by Idea Cellular and Vodafone. Photo: Pradeep Gaur/Mint

New Delhi: Bharti Airtel Ltd cut data tariffs for some customers by as much as 80%, as the company prepares for the imminent launch of Reliance Jio.

On Monday, the company announced another data pack offer for prepaid users that requires them to pay Rs.748 or Rs.1,498 for a 1GB 3G/4G data pack, and avail recharges for same amount of data for only Rs. 99 or Rs.51.

They can do this for between six months and a year.

Vishal Tripathi, research director at Gartner Inc sees the price cuts a result of a (coming) new entrant.

In the span of four months, Bharti Airtel has introduced a number of attractive data plans and reduced tariffs considerably. Last month, it made voice calling free for postpaid users of data.

Interestingly, many of its offers are targeted at prepaid users of data. “The company is locking its door and safeguarding its prepaid customers as it’s easy to lure them away,” said Tripathi.

Also Read: Reliance Jio expands free 4G offer to Gionee, Karbonn, Lava users

Mahesh Uppal, director at consulting firm ComFirst, expects more price cuts in the future. “The priority in the short run is to acquire or defend market share.” However, Uppal does not see these prices lasting unless there is a substantial increase in capacity.

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