New Delhi: In a bid to garner a bigger pie in the world’s fastest growing cellular telephony market, US-based handset maker Motorola on Sunday said it will launch seven new handsets in the next three months in India.
The new phones are in the low-end to mid segment in the price range of sub Rs3,500 and Rs8,000. Six of these are in Motorola’s Yuva series, considered as entry level phones.
“The ZN 300 and the MotoYuva WX generation were created in response to the need to stay connected and the variety of ways in which we do it today. The result is seven handsets with a range of features that provide an option affordable to everyone,” Motorola India Country head (Mobile Devices) Faisal Siddiqui said in a statement.
The launch of new phones has been timed in tandem with the festival season ahead.
Motorola has also introduced video editing features on the ZN 300 for the first time. Equipped with a 3.1 megapixel (MP) camera and LED flash, it enables the user to edit videos, add customisable or preloaded transitions and sound effects over the handset.
India is witnessing the highest addition of new mobile subscribers month after month and this provides a lot of room to handset makers to innovate and come out with new handsets.
Most of these phones have expandable memory of up to 2GB. Motorola is one of the country’s largest handset makers with a manufacturing facility in Sriperumbudur in Tamil Nadu.