New Delhi: Software maker SAP AG announced that it has doubled its number of customers in India to 2,000 in the past year.
Walldorf, Germany-based SAP confirmed that it will now invest over $1 billion (Rs 4,000 crore) in the country by the year 2010.
SAP, the world’s biggest maker of business software, said India and China would play a central role in its drive to sign up 100,000 customers by 2010.
SAP, whose software helps companies manage tasks such as payroll and inventory, and global rivals such as Oracle Corp. have increased hiring in India to benefit from technically skilled workers, lower wage bills and a local market increasingly deploying technology to stay ahead of regional competition
“Markets like India are at an inflexion point when it comes to the adoption of technology by businesses of all shapes and sizes,” Henning Kagermann, chief executive, said.
“For instance, it took us nine years in India to reach the 1,000 customer mark and only one to double it.”
SAP AG also plans to strengthen its alliance with Wipro Ltd. in India. Wipro-SAP will open a research centre, and China will be key to SAP meeting its business targets.
The German company’s sales in India expanded more than 25% in the first half of this year and the company, which has won orders from power producer NTPC Ltd. and the paperboard unit of tobacco company ITC Ltd., wants to increase sales to small companies. SAP employs nearly 4,235 people in India currently.