New Hyundai Verna launched at introductory price of Rs7.99 lakh
New Delhi: Hyundai Motor India Ltd on Tuesday launched a new version of its mid-sized sedan Hyundai Verna with introductory price starting at Rs7.99 lakh ( ex-showroom Delhi), taking the fight to Maruti Suzuki Ciaz and Honda City. The petrol variants of the fifth-generation Verna are priced between Rs7.99-12.23 lakh, while the diesel trims are tagged at Rs9.19-12.61 lakh.
“The next generation Hyundai Verna is engineered to deliver excellence in all core areas of styling, performance, technology, safety, ride and handling creating a new benchmark in the sedan segment,” Hyundai Motor India managing director and chief executive officer Y.K. Koo told reporters in New Delhi.
Rakesh Srivastava, director (sales & marketing) at Hyundai India, said the introductory price of the Hyundai Verna will be applicable for the first 20,000 customers only. “We will take a price increase after 20,000 units,” he said. The latest model comes with 1.6 litre petrol and diesel engines mated with both manual and automatic transmissions. The new Hyundai Verna is based on a newly developed K2 platform and has been developed with an investment of Rs1,040 crore.
The company has so far sold 3.17 lakh units of the sedan in the country since the introduction of the model in 2006. Globally, around 88 lakh units have been sold. The new Verna will be pitched mainly against Maruti Suzuki’s Ciaz and Honda’s City sedans which are priced between Rs7.65-13.43 lakh (ex-showroom Delhi) in the mid-sized sedan segment.
The new Hyundai Verna’s features include a sunroof, rear curtains, six airbags, eco-coating for AC vents and rear parking sensors.
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