New Delhi: World’s second largest computer maker Dell is bullish on India market and is seeing rising demand from consumer, small and medium business, government, financial services and education sectors.
“We are witnessing rapid pick-up of business in new categories of consumer and SME and segments of government, banking, financial services and insurance and education,” Dell India director, corporate communications, Rajiv Ahuja told PTI.
The Texas-based company, which has a plant in Tamil Nadu, said Dell is the fastest growing major player in India. Dell India achieved a revenue of Rs3,000 crore building on strong volume growth in 2007.
“We grew 99% year-on-year by units in Q1 calendar 2008. This is 10 times the industry growth rate,” Ahuja said.
“We are overall now at third position in the market with a 7.6% market share and we continue to be number one in large corporates segments,” he said. Dell has launched low-cost personal computers customized for the Indian market. At present, HCL Infosystems offers the cheapest laptop available in India at Rs13,990.
Analysts said there was a market for cheap laptops in India and Dell might look at entering into sales pacts with educational institutions and government departments.
According to IDC reports, there are about 7.6 million SMEs in India that spend $3.25 billion on IT hardware.
Dell has already announced the adoption of channel sales model to enhance its presence in the Indian market. The vendor plans to leverage the growing opportunities in the SMB segment.