Google, Intel launch initiative to make computers ‘greener’

Google, Intel launch initiative to make computers ‘greener’
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First Published: Wed, Jun 13 2007. 10 23 AM IST
Updated: Wed, Jun 13 2007. 10 23 AM IST
By AP
Mountain View: A coalition of technology companies and environmental groups led by Google Inc. and Intel Corporation launched an initiative on 12 June to help conserve electricity and curb global warming emissions by making the world’s computers and servers more energy efficient.
The Climate Savers Computing Initiative, organized by Internet search leader Google and computer chip maker Intel, sets ambitious industry targets to increase the energy efficiency of computing gear over the next four years.
The plan aims to cut the amount of electricity computers consume in half by 2010 using existing power-saving technologies. Currently, the average PC wastes about half of the power it consumes, while the average server wastes about one-third, officials said.
“Let’s create a more efficient IT industry by driving up the efficiency of computers,” said Pat Gelsinger, senior vice president for Intel’s Digital Enterprise Group. “We think we can have huge savings in terms of carbon footprint and energy costs.”
The initiative is expected to save more than $5.5 billion (Rs22,479 crore) in electricity costs by 2010 and reduce greenhouse gas emissions that contribute to climate change by 54 million tonne annually - an amount equal to eliminating 11 million cars or 20 large coal-fired power plants each year, company officials said.
Gelsinger estimated that energy-efficiency technology initially would make computers about $20 more expensive and servers about $30 costlier but consumers are expected to recoup the costs through lower electricity bills and rebates from utilities.
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First Published: Wed, Jun 13 2007. 10 23 AM IST
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