Tokyo: Fujifilm Holdings said on Wednesday that it was on course to beat its own digital camera sales target for the current financial year on brisk demand in emerging markets, and that it planned to launch the world’s first 3D digital camera.
The Japanese camera and office equipment maker is certain to sell more than nine million digital cameras in the year to March 2010 and aims to sell as many as 10 million, Fujifilm Corp said senior vice president Takeshi Higuchi.
“We will achieve the (9 million) level even if the economy remains as it is. If the economy recovers in the second half (of the business year), we will do even better,” Higuchi told reporters on the sidelines of a news conference.
The company originally estimated sales of 8.3 million units for the current business year, compared to actual sales of 8.2 million units a year earlier.
Fujifilm Corp is a Fujifilm Holdings subsidiary that handles cameras, photographic film, medical equipment and electronic components.
In a bid to beat fierce competition and to turn around its loss-making digital camera operations, Fujifilm plans to launch a new model capable of capturing 3D images in August.
The new machine, which comes with two lenses and two image sensor chips to make 3D pictures possible, will likely sell for about ¥60,000 ($641) in Japan, a Fujifilm spokeswoman said.
Fujifilm, the world’s eighth-largest digital camera maker competing with larger rivals such as Canon Inc and Sony Corp, aims to sell 100,000 units of the new model, called FinePix Real 3D W1, in a year.
Following Higuchi’s comments and the announcement of the 3D camera, shares in Fujifilm closed up 0.2% at ¥2,890, underperforming the benchmark Nikkei average, which gained 0.7%.