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New media to integrate culture and commerce
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New Delhi: Triple play, seamless convergence of content between television, internet and mobile is today the buzzword of every media house that wants to provide content to consumers where they want it, when they want it and how they want it.
The New Media Congress by NDTV Convergence to be held in New Delhi on 8 May brings together experts in the field to discuss interntional trends, case studies in digital media, changing business models, latest developments in convergence, role of broadcasters and publishers in the Internet space and strategies on branding, marketing and advertising.
Changing lifestyles and consumption patterns are forcing publishers and content owners to devise new access points for consumer on the move.
With phones getting smarter and high-speed Internet penetration getting deeper, we are only at the tip of the new media iceberg. In India (2007), 70% of computer users have used the Internet, showing a healthy sign for Internet in India. (Internet in India, IMRB and IAMAI report) and unless traditional media keeps pace with technology in a convergent media ecosystem, patrons will seek other options.
Media conglomerates, marketing gurus, financial investors and advertising experts have woken up to the new consumer and are devising innovative methods of new media to reach out to him.
Web 2.0 heralded the beginning of a two-way communication between the user and publisher where interactivity is critical and with media driving integration between culture and commerce. Media companies are trying to accelerate the flow of content across media to expand revenue opportunities and markets and reinforce customer loyalties.
The seminar has speakers like Azhar Rafee, executive vice president, Reuters; Andrew Paulson, president ,Sup (LiveJournal.com); Vir Sanghvi, advisory editorial director, HT Media Limited; Vikram Chandra, CEO, NDTV Networks; Anurag Batra, managing director, Exchange4media and Sanjay Trehan, CEO, NDTV Convergence.
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