New Delhi: Media networking in 2007 is what call centres were in 1999 - in terms of curiosity value and interest. The wave of transformation is evident where ever you cast a cursory eye. Survival of the fittest is the mantra and British Telecom (BT), an established name in the realm of Global telecom networking has emerged as a survivor.
The company is expecting a revenue of $250 million (Rs100,000 crore) from its Indian operations by 2009. “With a leadership position in the Business Process Outsourcing (BPO) sector firmly established, they are now expanding their scope , focusing specially on banking, financial services, media, broadcast, pharmaceuticals, IT and hospitality sectors.
“With licenses we can now provide local billing and service management for multi-site corporate customers in the Asia Pacific from our Customer Network Management Centre (CNOC) in Pune,” BT India chairman and managing director Arun Seth said.
The company has 14 connecting points (nodes) viz. multi protocol label switching (MPLS) for its network infrastructure,the highest by any global service provider. This is further expected to grow five-fold in the next three years. Customer demand over the last three years in terms of bandwidth and nodes has also grown seven-fold and five-fold respectively.
Nodes provide the basis for high quality video and voice services over Internet. Unlike other cities, Mumbai and Bangalore are provided with more than three-nodes each. When questioned about the purpose of more than one-node for every city, Deepakjit Chatrath, general manager, client management, MEA & Asia Pacific, said, “Use of multiple nodes is more cost effective than using a single node. Our network capabilities will further be extended with Nepal, Pakistan, Bangladesh and Sri Lanka receiving independent nodes by the end of April 2008.”
Special equipped nodes in Chennai, New Delhi and Mumbai will help media and broadcast Indian customers to deliver content to a global audience and be more cost effective. It will allow them to distribute and edit content across regions, which in turn provides more effective disaster recovery and continuity planning.
Allen Ma, president, BT Asia Pacific, said, “We are being recognized by the industry and our customers as a truly global software-driven service organization. This is due to our concerted efforts of getting closer to our customer, which enables greater collaboration. With our increased presence in India we are gearing up to gain access to tier two and tier three cities.”
Focusing on content distribution as against creation, the objective is to carry out a diverse nature of activities that include collaborating with third-party players, having its own customer base and content manufacturers. And with a license to provide telecom services to customers, wireless services will get a fillip given the numerous tie-ups that will take place with multiple service providers.