New Delhi: In a bid to overcome the threat from Reliance Jio Infocomm Ltd, Idea Cellular Ltd will start its own digital services including Idea TV, Idea Videos, Idea Chat and storage starting the current fiscal.
The company, in an investor presentation, said it plans to launch Idea Games, Idea Videos, Idea Music and Idea Chat in the January-March 2017 period.
It has plans to launch Idea TV, Idea News and Magazines and Idea Storage next fiscal. Its competitor Jio is already offering a range of services. Bharti Airtel Ltd also has music and on-demand video service under Wynk application.
Idea said it has plans to become pan-India 3G and 4G services provider. The company will require these services across India for ubiquitous experience of customers.
At present, Idea has 3G spectrum in 13 circles and 4G service capabilities in 11 circles. Idea submitted application to bid for spectrum in auction scheduled to star from 1 October.
The company said its present high-speed data network covers 400 million Indians and plans to reach 500 million by March 2017.
Idea said it rolled out a mobile broadband network in 34,000 sites in fiscal 2016 and plans to roll out 35,000 sites for high-speed data services on mobile phones in the current fiscal. The company is planning to roll out one lakh mobile sites with capability to deliver high-speed broadband services.