Bengaluru: Amazon India said on Thursday that it delivered and received orders from at least 97% serviceable pin codes across the country during the second leg of its festive season sale, the Great Indian Festival, while its best-selling Prime programme continued to grow rapidly.
The Seattle, US-based e-commerce giant, which is currently engaged in a fierce market share battle with homegrown online retail poster boy Flipkart, claimed that over 200 of the new sellers on its marketplace platforms posted sales of over Rs.1 crore, while 15,000 sellers touched record sales during the festive sale.
Amazon said 75% of new customers during the “second wave” of the Great Indian Festival came from non-metros, adding that most categories grew at least 3-5 times faster compared to daily run rates. In the large appliances category, Amazon says it witnessed a 13-fold spike compared to daily rates, while the daily consumables category grew nearly 130%.
“We are humbled by the tremendous customer response that we have witnessed during the Great Indian Festival. As they celebrate their favourite festivals, customers -even from the remote corners of the country- continue to choose us to find, discover and buy anything online. As we near Diwali, customers can stay tuned to more occasions to shop on Amazon.in for their festive needs,” said Amit Agarwal, vice president and country head of Amazon India.
The festival season battle for supremacy between Amazon and Flipkart has already proved to be the biggest face-off in the history of Indian e-commerce.
Both rivals have also exchanged barbs and taken potshots at each other during the course of the sale season. Earlier in October, Flipkart chief executive Binny Bansal took a swipe at Amazon, saying the American e-commerce giant had misjudged customers’ needs during the festive season sale by focusing on sale of groceries, which helped inflate Amazon India’s sales numbers.
In an interview with Mint earlier in October, Amazon India chief Agarwal responded to the put-down by saying that the company had accomplished in three years what Flipkart hadn’t despite launching much earlier and acquiring several companies including Myntra and Jabong. Agarwal said he was proud customers were shopping for everyday items, such as hing (asafoetida) and churan (digestive powder), as well as for mobile phones, televisions and other products.