San Francisco: Google Inc. renamed its personalized home page iGoogle, an effort to spotlight a service that the company says is already its fastest-growing.
The customized home page, which lets users add content such as news headlines and weather forecasts, is adding customers more quickly than any other Google feature, vice-president Marissa Mayer told reporters on Tuesday.
The personalized home page reflects Google’s focus on creating more products that are tailored to fit consumers’ tastes.
The company is also personalizing users’ search results, Mayer said.
New features can adjust results to account for past queries and sites that users have visited earlier.
“Personalized search can offer our users a substantial gain in relevance,” Mayer said. “The results become dramatically better.”
Google this month added web history, a product that gives users a historical listing of all the pages they’ve visited on the web and the subjects they’ve searched for.
To opt for the service, users must download a Google toolbar for their web browsers and agree to let their information be archived.
The company also added a feature on Tuesday that lets users create their own “gadgets,” small programs that they can add to their Google home page. The gadgets, which include an online photo album, a mini blog and a YouTube channel, can be shared with friends.
Shares of Google fell $7.63 (Rs312.8), or 1.6%, to $471.38 at 4pm New York time in Nasdaq Stock Market composite trading. They have risen 2.4% this year.