‘Dhoom II’ DVD, flavour of the season in China

‘Dhoom II’ DVD, flavour of the season in China
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First Published: Sun, Apr 15 2007. 03 59 PM IST
Updated: Sun, Apr 15 2007. 03 59 PM IST
PTI
Beijing: Pirated versions of Bollywood blockbusters like Dhoom II have hit major Chinese cities in a big way, allowing people to enjoy action-packed and foot-tapping movies at cheap prices.
A recent visit to the booming southern city of Shenzhen in Guangdong Province, bordering Hong Kong, revealed that Hindi movies are becoming a major attraction for Chinese film buffs.
A street hawker surnamed Wang said that he sells up to 10 pirated discs of Doom II on a “good day” and customers are asking for more popular titles.
The DVD of Dhoom II is being sold for five yuan (Rs 28). However, if one engaged in deft bargaining, the price could be brought down to four yuan (Rs 22) for the “excellent print”.
Many other Hindi titles and selections of Bollywood songs are also being sold by hawkers at open markets.
Though many of the pirated Bollywood movies have no subtitles in Chinese, the younger generation of Chinese like the romance and music of Indian movies as they rediscover India through films.
However, piracy is a major problem in China, which has in the last few months been accused by major trading partners, especially the United States of lacklustre Chinese efforts to contain rampant piracy and trademark violations.
In an effort to counter the bad “image” arising out of rampant piracy, China’s publicity czars yesterday organized a major campaign where 1.06 million pirated discs were destroyed.
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First Published: Sun, Apr 15 2007. 03 59 PM IST
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