Mumbai: Myntra.com, an online retailer of fashion and lifestyle products, has bought SherSingh.com, which sells sports clothes, for an undisclosed sum.
As part of the cash and equity deal, the Sher Singh brand of products will now be exclusively sold on myntra.com and shersingh.com.
“We are very confident that this acquisition will significantly enhance Myntra’s fashion and design expertise,” said Mukesh Bansal, founder and chief executive, Myntra.com.
With this acquisition, Sher Singh’s senior management team, along with its employees, will be folded into Myntra.
