New Delhi: Hewlett Packard (HP) on Thursday launched its range of touch-screen and wireless printers ‘HP Touchsmart series’ priced at Rs6,000 onwards.
“We think touch screen will become a common feature across printers going forward,” HP India Imaging and Printing Group (IPG) president Ravi Aggarwal said.
The company, which has about 75% market share in the All-in-One (AIO) category in India is looking at consolidating its position further.
The AIO category includes a combination of printer, copier and scanner.
“We have a 75% market share in the AIO category and would look at building this further,” Aggarwal said.
HP vice president (Consumer Go-To-Market and Inkjet and Web Solutions - IPG Asia Pacific and Japan) Christoph Schell said India accounted for about 15% revenues of the division in the region.
“India is an important market for us. In the Apac region it accounts for about 15% of the revenues of the Imaging and Printing Group and we want to increase this further,” Schell said.
Quoting a Technopak report, HP said the Indian touchscreen market is expected to hit $9 billion by 2015, growing at a CAGR of 14%.