Samsung emerges as India’s most trusted brand: report
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New Delhi: Samsung has emerged as the most trusted brand in India in 2017, according to a report released by brand analytics firm TRA Research.
Samsung climbed 17 ranks over the previous year to grab the top spot. Samsung Mobiles’, which was the most trusted brand of 2016, took a beating after incidents of its smartphone Galaxy Note 7 catching fire were reported globally forcing the company to discontinue it.
Sony and LG continue to maintain their second and third rank, respectively while Apple has leapfrogged 12 ranks to occupy the fourth spot. Holding on to its rank of last year, brand Tata’s trust defies the temporary imbroglio it faced and stays steady at the fifth position. The sixth and seventh positions are held by automobile firms Honda and Maruti-Suzuki respectively. Computer technology company Dell stood at the eight spot while Lenovo climbed 18 ranks from 2016 to take the ninth position in the list. Bajaj, a brand that has been in the top 10 in five out of the seven reports, comes in at the 10th position in the India’s Most Trusted Brands list.
The report, seventh in the series, uses proprietary 61-Attribute Trust Matrix to rank the brands. The study has been conducted across 16 Indian cities on 2,505 consumers aged between 21 and 50 years belonging to SEC A and B with a minimum annual income of Rs 2.4 lakh.
Fast-moving consumer products (FMCG), food and beverages (F&B) and automobile have been identified as the top three most trusted brand categories in the country.
The report also highlights that Delhi-based brands have made significant strides in the ranking. Leading the pack is Baba Ramdev’s Patanjali Ayurved which has taken a long leap from rank 173 in 2016 to No. 15 this year.
The other brands featuring from Delhi include online classified platform Olx.in, ranked 315; Luminous, ranked 498 (also a category leader among Inverters/batteries); sweets and savouries brand Bikanervala, ranked 531; Fortis, ranked 763 (also a leader in the Hospitals category); and water purifier brand Livpure, ranked 880.
Mukesh Ambani promoted Reliance Jio, which was launched in September last year, also made it to top 20 list occupying the 19th spot.
“Samsung’s 17-rank leap to top position and the 12-rank climb of Apple to fourth rank over last year are significant. Of the 2016 list, four brands slipped out of the top 10 of 2017, namely Samsung Mobiles, Nokia, Godrej, and ICICI Bank. Also, it is more and more noticeable that NCR is steadily becoming the brand capital of India, with several leading brands located out of here,” said N. Chandramouli, chief executive, TRA Research in a statement.