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Business News/ Industry / Retail/  Reliance Trends forms strategic partnership with Cherokee Global Brands
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Reliance Trends forms strategic partnership with Cherokee Global Brands

Long-term partnership centres on recently-developed brand concept to be launched in India through Reliance Trends

Reliance Trends is an apparel and accessories specialty retail chain of Reliance Retail . Photo: MintPremium
Reliance Trends is an apparel and accessories specialty retail chain of Reliance Retail . Photo: Mint

Mumbai: Reliance Trends, the apparel and accessories specialty retail chain of Reliance Retail Ltd, a subsidiary of conglomerate Reliance Industries Ltd (RIL), has formed a strategic partnership with Los Angeles-based Cherokee Global Brands.

This long-term partnership centres on a recently-developed brand concept to be launched in India through Reliance Trends, Nasdaq-listed Cherokee said in a statement to the exchanges.

The partnership enables Cherokee Global Brands to leverage Reliance Trends’ established marketing and retail distribution strengths to promote the new brand in India.

There are over 170 Reliance Trends stores across 90 cities in India.

The apparel market accounts for 6% of India’s consumption expenditure and is expected to touch $225 billion by 2020, a fourfold increase in the space of a decade, according to a Boston Consulting Group report.

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Published: 19 Nov 2014, 11:36 PM IST
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