Amazon claims three-fold jump in sales owing to the Great Indian Sale

The so-called Great Indian Sale generated Amazon’s highest daily orders on its first day


Tier 2 cities and below geographies saw the maximum growth for both buyers and sellers, with Amazon Fashion gaining a four times growth in orders owing to the sale.
Tier 2 cities and below geographies saw the maximum growth for both buyers and sellers, with Amazon Fashion gaining a four times growth in orders owing to the sale.

Mumbai: Amazon India operated by Amazon Seller Services Pvt. Ltd reported a three-fold jump in sales over its daily sales numbers during its heavily advertised three-day sale that ended on Wednesday.

The so-called Great Indian Sale generated Amazon’s highest daily orders on its first day, the company said in a statement on Thursday.

“We are thrilled to see the continued response from customers across the country for the Great Indian Sale. Customers shopped enthusiastically across all product categories and platforms. We are very excited to see that our participating sellers received orders from thousands of pin codes and many small homegrown brands witnessed their biggest sale days,” said Manish Tiwary, vice president, category management, Amazon India.

Tier 2 cities and below geographies saw the maximum growth for both buyers and sellers, with Amazon Fashion gaining a four times growth in orders owing to the sale. Other categories that saw the maximum traction were mobile phones, apparel, beauty, books and home products. These sellers saw their sales double compared to their average daily sales, including homegrown brands such as YouBella, Sukkhi and Bean Factory, among others.

“This only reinforces our belief that customers care for vast selection available to them at low prices and a fast & reliable delivery experience,” added Tiwary.

The e-commerce website that lists 65 million products across hundreds of categories most recently launched a used books store and its global Prime membership programme in more than 100 cities in India, offering one-day and two-day delivery on hundreds of thousands of products for a fixed price of Rs.499 initially.

Also Read: Amazon India launches used books store

More From Livemint