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Business News/ Industry / Retail/  Flipkart, textiles ministry inks pact to provide online platform for weavers
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Flipkart, textiles ministry inks pact to provide online platform for weavers

Flipkart will provide an online marketing platform to weavers, infrastructural support and customer acquisition by levying a 3-4% service charge

The data analytics and market intelligence provided by Flipkart will help the weavers focus only on producing better saleable product ranges. This in turn will help them plan their production and inventory and expand their business. Photo: MintPremium
The data analytics and market intelligence provided by Flipkart will help the weavers focus only on producing better saleable product ranges. This in turn will help them plan their production and inventory and expand their business. Photo: Mint

New Delhi: Online retailer Flipkart on Monday signed an agreement with the textiles ministry to help handloom weavers to list their products on its website.

Through this agreement, Flipkart will help weavers create an online presence on its marketing platform, provide infrastructural support in data analytics and customer acquisition by levying a 3-4% service charge.

The company will also provide initial hand-holding to the sellers from cataloguing to last-mile delivery. It expects handloom weavers to start going live on its platform by the end of September.

The Economic Times on Monday reported that Flipkart was looking to sign a memorandum of understanding (MoU) to this effect.

The first phase of the pilot programme will list artisans from places such as Varanasi in Uttar Pradesh, Kota in Rajasthan and Kannur in Kerala. It will also reach out to artisans working on Paithani and Himroo weaves from Maharashtra, which are dying arts.

“There are about 40-50 lakh working in the handloom weaving space and this number is going down," minister of state for textiles Santosh Kumar Gangwar said at a media briefing.

The move is expected to remove middlemen and offer remunerative prices to handloom weavers.

“This initiative will help rural weavers earn suitable remuneration for their products without having to step out of their homes. Thus the children of these weavers will be motivated to learn and continue the art and stay back in the rural areas instead of migrating to the urban areas for jobs, thereby keeping alive the rich tradition of Indian art," the ministry said in a statement.

Flipkart is expecting to host 50,000 small and medium enterprises to list on its platform in next 6-12 months through its tie-up with the ministry and its partnership with lobby group Federation of Indian Micro and Small and Medium Enterprises that was signed in June.

Flipkart, one of the largest e-commerce portals in the country, has 22 million registered users.

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Published: 25 Aug 2014, 07:03 PM IST
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